Pharrell Williams – “I hate to promote myself”

Pharrell has re-invented the wheel by doint things differently. See what he had to say:

I hate to promote myself. It’s the most uncomfortable feeling in the world. They say it’s necessary to tell people about your projects, but I just believe that if it’s good, people will find it on their own.

For this reason, there wasn’t much on pharrellwilliams.com. Although my team kept urging me to give it some attention, I didn’t make it a priority. (And honestly, the internet already does a great job of cataloging all my projects.) It wasn’t until they presented me an idea from Will Perkins and his team at Five Hundred that I found a direction I was comfortable with.

I am nothing without the people who enjoy my work. I can’t exist without all of you. I can create all day, but if there isn’t an audience to co-sign my projects, to acknowledge they’re any good, they would just exist in my mind.

On my new website, before you learn about me, you first meet the faces who have supported my projects. It’s a way for me to connect with all of you in a personal way. You are the reason I have a career, and it’s important to me that you’re all acknowledged first.

Once you get deeper into the website, you’ll experience a curated list of my projects put together by the i am OTHER team. It’s kind of like a museum, and I hope those new to my world will enjoy learning about all the collaborations I’ve had the honor of participating in.

Without you, there is no me. My career has lasted over 20 years, and I’m amazed that people are still interested in what I do. Thank you.

In service,
Pharrell

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