60 Second videos on Instagram

I guess we found ways of working around the limit of 15 seconds per InstaVideo.
Finally, we can share 60 second moments.

Video Creators on Instagram from Instagram on Vimeo.

To announce the feature, Instagram put together a short video montage of recent videos posted on the platform.

The move is particularly interesting in that it moves away from the 10-second time limit popular in apps like Snapchat and inches Instagram closer to YouTube territory.

Think about it, with a time limit of one minute, clever video producers could easily begin crafting even more elaborate mini-documentaries of their lives, one one-minute snapshot at a time.

For anyone who lives on Instagram, this is an absolutely seductive update that could pull them even further away from the video confines of YouTube.

However, the update is described as “rolling out today … available for everyone in the coming months,” which likely means it may only be available to influencers during its initial stages.

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